BBC Green blog: Thoughts and comment
Tag Archives: environmental pollution
The language of global warming
Posted in: Burning issues by Paul Allen , November 12, 2008 – 11:13 am
How susceptible are you to spin? Earlier this year, the New York Times reported on a book called Nudge by Richard Thaler and Cass Sunstein.
The authors argue that some new creative thinking on the part of marketers is increasingly affecting the way we behave. Salespeople - or “choice architects” as the New Yorkers like to…
